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The sense of delight
from making something yours,
as unique as you are.

The sense of delight
from making something yours,
as unique as you are.

Bejuvel was created to celebrate the power of personal style through jewelry.

Bejuvel was created to celebrate the power of personal style through jewelry.

My STORY

Bejuvel was founded in 2024 by Guillermo Valverde, inspired by his fascination with how light and form shape expression. Guillermo brings a fresh perspective to jewelry—particularly earrings: each design explores the balance between strength and elegance. With minimalist shapes and exquisite details, each Bejuvel piece captures a quiet confidence, transforming simplicity into a statement.

At Bejuvel, we’re reimagining jewelry for creative expression with a deep belief that the power of personal style is what makes us unique and also connects us. 

Welcome to Bejuvel. I hope you love your Earring Capsule™ and it inspires some creative combinations that share your point of view. 

At Bejuvel, we’re reimagining jewelry for creative expression with a deep belief that the power of personal style is what makes us unique and also connects us. 

Welcome to Bejuvel. I hope you love your Earring Capsule™ and it inspires some creative combinations that share your point of view. 

WHAT WE DO

The Earring Capsule™
An ever-evolving collection of buildable and interchangeable earrings to mix & match for endless combinations. Our designs are original and custom pieces where proportions and details are meticulously considered and all studs and jackets fit together seamlessly - so you can mix & match with confidence.

How we do it

Where design, quality & intentionality go hand in hand.

How we do it

Where design, quality & intentionality go hand in hand.

From our California Studio

Each Earring Capsule™ is created and customized by our small team of jewelers in San Jacinto, California, with love and care after you choose a curated set or build your own. Each piece is finished and individually customized specific to your order so that your Earring Capsule is a perfect fit no matter which combination you create.

Intentional design and limited quantities

We believe that maximizing wear and loving your pieces for years to come is one of the main tenets of sustainable design in addition to responsible production. Our collection is intentionally designed to be cohesive, versatile and multifunctional. The Earring Capsule™ concept encourages repeat wearing while still feeling fresh and breathes new life into existing pieces in your jewelry collection.Designed with an obsession for thoughtful details, each release builds on the previous yet is distinct on its own. This means our jewelry can be worn season after season and is made to last and be collected. 

Premium, eco-friendly materials

In efforts to reduce our impact on the environment, we make our jewelry from premium recycled precious metals, including 14K gold and sterling silver, and lab-created gems. The beauty of using premium precious metals is that they can be recycled perpetually without diminishing its quality.

Minimal packaging

Our jewelry is shipped with minimal packaging and comes plastic-free. All components can be easily included in your household recycling. We created our jewelry book box as a better alternative to single-use packaging. The linen wrapped box replicates a hard-cover book and is designed to be a delightful place to store your Earring Capsule™ along with room for everyday pieces. The design was inspired by a secret hiding spot our founder grew up with, a book with a special compartment carved out for small hidden treasures. 
Giving back
Office Hours
There have been many women who shared their time and knowledge to help grow Bejuvel and we're passionate about paying it forward. We believe in the experience of community rooted in the exchange of knowledge through our initiative Office Hours, mentorship sessions to woman indentifying founders, small-business owners & designers
Learn More about Office Hours